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Growing the Casting Pie

 
By Neil Chaudhry, COO & VP Business Development, buyCASTINGS

The foundry industry faces challenges like never before -- a slow economy, buyer’s pushing on costs and terms, offshore foundries low-balling, growing environmental issues, soaring health care costs just to name the top few concerns. Three years now and unfortunately the list is not getting any shorter.

However, every challenge offers an opportunity! These are huge challenges, bigger than the last time. Yes, the last time we faced anything like this was about 22 years ago – the last major recession of the early 1980’s. At that time, we saw foundries and manufacturing plants close down and jobs go to the South of the Border! A famous little politician later called that the “Great Big Sucking Sound”, referring to the auto and other manufacturing jobs being sucked down to where the cheaper labor was.  When the economy picked up steam, the trend slowed. As the Mexican capacity was tapped, their costs went up, to a point now where it does not offer any advantage taking production there – the cost differential is too small or non-existent for the additional risk and complications.

As a result of what happened in the early 1980’s, we saw the foundry industry go through consolidation throughout the 80’s, with the stronger, innovative foundries growing at the expense of the smaller, inefficient ones.  As the casting demand grew, those innovative foundries benefited significantly for many years to come. What is different this time is that the US share of the pie has shrunk significantly and the demand has been slow to pick up versus previous post-recession periods. 

There are a number of things that the foundry industry can do to face these challenges and win! One of those things is to grow the US Pie!  Well, you say, how can foundries have any control on demand for castings? As it turns out, foundries have more control over the demand of castings than the importing of castings, in my humble opinion.  If we look at all of the fabrications and forgings that are produced in the US and worldwide and if we look at applications that are currently eliminated as a casting due to process, alloy, heat-treatment, machining requirements. And, then begin to apply some innovative technologies to convert these opportunities into castings, I believe, we can GROW THE PIE!  Creating a Center of Excellence in Casting Design (funded by State, Federal and Industry members) to help the foundry industry is one way to accomplish this task. buyCASTINGS has been advocating “…foundries need to move up the value chain” since late 2000 and helping buyers and foundries work with suppliers of casting development technologies such as CAD, RP, RT technologies from day one. See buyCASTINGS’ casting conversion examples given below.

By the way, this approach will not only help US foundries survive and grow, but also allow us to maintain a technological edge over the offshore competition. Since these new casting jobs are going to allow us to help our customers cut costs and add technical value, they are more likely to stay in this country longer.

Since April 2003, buyCASTINGS has assisted numerous manufacturers in transitioning from other manufacturing methods such as machining and metal injection molding to castings which has resulted in cost, time and reliability advantages for these buyers. Following are some of the requests:

 

buyCASTINGS’ Casting Conversion Requests

RFQ#

Previous Process

Alloy

Reason for Change

Approximate $ Value of Castings

 

 

 

 

 

1102

Machining

Titanium

Cost

$400,000

1117

Powder Metal

304 stainless

Reliability

$60,000

1131

Machining

CuNi

Cost

$100,000

1140

Machining

Alloy steel

Cost

$100,000

1144

Machining

Stainless

Cost

$700,000

1169

Machining

Stainless

Cost

$50,000

1170

Machining

Carbon Steel

Cost

$30,000

1178

Machining

Aluminum

Cost

$50,000

1260

Machining

Aluminum

Cost

$500,000

1262

Flame Cutting

Stainless

Cost

$40,000

1266

Machining

356 Aluminum

Cost

$20,000

1275

Machining

Aluminum

Cost

$60,000


Metal Casting Industry Pie



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